Archive for February, 2010

eBay Launches Series of Seller Events

eBay is starting a new series of events to help small businesses and part-time eBay sellers “accelerate their businesses” on eBay, which has 90 million active users. The series is called eBay: On Location, and has dates set for Atlanta, Dallas, Chicago, and San Jose.

“eBay sellers are creative entrepreneurs who understand that eBay’s global reach and dynamic marketplace offer the ideal setting to start and build a business online,” says eBay Marketplaces President Lorrie Norrington. “We invite our sellers to eBay: On Location to connect with each other and to take the next step in making their eBay businesses even more successful.”

eBay On LocationThe goal of the series of events appears to be to let sellers network with one another and share ideas for maintaining a successful eBay business. There are also courses on “top seller secrets”, productivity to boost sales and reduce costs, and utilizing social media to drive sales.

“eBay sellers have become savvier about how to use eBay in ingenious ways,” says Jim Griffith, eBay senior manager, Seller Strategy and Dean of Education. “eBay: On Location is a great way for the seller community to come together and share those strategies—and learn something new from experts.”

They are only letting in 500 people per event, and registration is offered on a first-come, first-served basis. It costs $45 to get in.

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Posted by R.W. Casandra    Date: Monday, February 8, 2010

Categories: All Recent Posts, Ebay, Online Business

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Does the Facebook Application Dashboard Hurt Privacy?

Update 2: Facebook has responded to the privacy concerns with the dashboards: “To ensure that the dashboards meet user and developer expectations for a trustworthy experience, we’re giving developers the ability to hide their applications in the Friends’ Recent Activity, Friends’ Applications, and Friends’ Games sections of the dashboards. We’re also working on giving users the ability to control how their application activity is featured in the dashboards, and it will go live shortly after the dashboards launch to users. “

Update: According to Nick O’Neill at AllFacebook, there is a “slight privacy oversight” (which he also says is “not a minor bug”) that lets users view the latest apps that their friends have been using. He notes that Facebook will probably resolve the issue before full launch.

Original Article: Facebook will be launching the Games Dashboard and the Applications Dashboard in the coming weeks. The company says these will make it easier for users to interact with their apps, and will provide new communication channels from the home page.

“Once launched to users, the dashboards will serve as a personalized destination on Facebook for users to interact with their favorite applications, discover news ones and receive application updates related to recent activity,” a spokesperson for Facebook tells WebProNews. “For developers, the Applications and Games dashboards will provide new opportunities for communication with users, as well as discoverability of their applications.”

On the Facebook Developer Blog, Jordan M. Alperin outlines the following features:

  • Recently used applications and games: The top section of the dashboards will prominently display applications that a user has recently interacted with, making it easy to reengage with the applications they use most often. This section will also include a link to a page where users can see all of the applications they have interacted with, whether or not they have been bookmarked.
  • News items: Applications will have the ability to display news stories, giving you the ability to communicate with your users and alert them to news related to your application, such as, “It’s your turn in a game against Jared” or “The leaderboard was reset 6 hours ago, come play!” You’ll have the option to set global news items, which will be visible to all users, or personal news items, which target a specific user. The news component will appear as a text field next to each application in the dashboard.
  • Mentioning Users: Using simple syntax, you can render users’ names and links to their profiles in news and activities.
  • Your Friends’ Recent Activity: The dashboards will display some of the applications that a user’s friends are using along with information about relevant activities within the application. You’ll set these activity stories via the Dashboard API.
  • Your Friends Play: Another way we’ll help users discover new applications is by showing them a number of their friends who frequently use applications, and the applications those friends use.
  • Directory: The Directory section of the dashboard will show the applications that currently appear in the “Applications You May Like” section of the Application Directory. We will also link to the Application Directory in this section.
  • Suggestions: On the right hand side we’ll have a Suggestions area where Facebook will highlight applications we think users might like, based on the applications they and their friends are using.
  • Counters and home page placement: “Games” and “Applications” links will appear on users’ home pages and will link to the dashboards, once the new home page launches to users in the coming weeks. Bookmarked applications will also have prominence on the home page, and can be accompanied by Counters that you can set to let users know there are actions for them to take within your applications.

Here is what the Games Dashboard looks like:

Facebook Games Dashboard

Earlier this week, Facebook announced that users can receive notifications from apps in their email. Also, they will phase out updates from apps in the notifications channel on Facebook.

 Does the Facebook Application Dashboard Hurt Privacy?

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Posted by R.W. Casandra    Date: Friday, February 5, 2010

Categories: All Recent Posts, Facebook, Online Business, SEO

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More Than Just a Redesign Going on with Facebook This Week

It’s been a pretty big week for Facebook. Not only is there a lot of talk about Facebook’s potential for becoming the top news source on the web, but the company celebrated its sixth birthday, is passing the 400 million user mark, and began rolling out some new design changes. In addition, the company is said to be rewriting its messaging feature and preparing to launch a webmail product, but first things first.

The Birthday and 400 Million Users

Mark Zuckerberg Facebook CEO Mark Zuckerberg discussed it in a blog post last night. “Today we’re celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people, and thanks to you we’ve made great progress over the last year towards making the world more open and connected.”

“Facebook began six years ago today as a product that my roommates and I built to help people around us connect easily, share information and understand one another better.” he added. “We hoped Facebook would improve people’s lives in important ways. So it’s rewarding to see that as Facebook has grown, people around the world are using the service to share information about events big and small and to stay connected to everyone they care about.”

Facebook hosted a celebration and announced some releases at the Facebook headquarters last night. This was followed by a hackathon where Facebook staff stayed up all night coding and building new ideas for products.

Do you like the direction Facebook’s gone in for the past six years? Let us know.

Design Changes

Facebook announced some new changes to the design of its homepage. Users can find their newest notifications, requests, and messages in the top menu. When a user receives a notification, they will see a red bubble appear in the left-hand corner by the search bar. When the icon is clicked, a drop-down menu appears with the most recent notifications. The Home/Profile links are in the top-right corner with the Account menu, which includes privacy settings and the log out link.

Facebook Notifications

The menu on the left-hand side of the screen has been completely reworked. “The left menu has been organized to make it easier for you to communicate with and discover content from your friends. You can now access your messages and other core features all in one place, to the left of your News Feed,” says Facebook’s Jing Chen. “With the Photos dashboard you can browse recent photos of your friends, and the Events dashboard lists your upcoming events along with events your friends are attending. The Friends dashboard will help you find friends, see which of your friends have recently updated their profiles and filter your News Feed by Friend Lists you may have already created.”

Facebook Left Menu

Chat has also been made more prominent with a list of online friends displayed on the left. The new apps and games dashboards, which have been discussed lately, can be accessed from the menu as well. The dashboards feature personalized updates from the apps, and they have launched with new privacy settings.

The changes are still rolling out, so it’s possible that you do not have them yet, but you will soon enough.

What do you think about Facebook’s design changes? Good Move or bad? Tell us what you think.

The Webmail Product

Michael Arrington is reporting that a “source with knowledge of the product” says Facebook is launching a webmail product. If MySpace can do it, surely Facebook can too. It’s being referred to right now as “Project Titan”, although the name will likely change.

Facebook’s messages as they stand right now, lend to email notifications. When you check your email, you find that someone has sent you a message on Facebook. If Facebook gets you using its own email service, it’s cutting out the middle man, and that means…you guessed it – more time spent on Facebook.

Would you use Facebook for email if they offered a full webmail product? Tell us why or why not.

Facebook As the Web’s Top News Source?

I’ve already written on this topic this week, but basically, the more time people spend on Facebook, the more convenient they may find it to simply get their news feeds there. If Facebook enters the email game, that’s only going to get people using Facebook that much more, and even open up yet another way for them to get their news on Facebook, through email newsletters and news alerts.

Do you see people increasingly getting their news on Facebook?
Share you thoughts.

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Posted by R.W. Casandra    Date: Friday, February 5, 2010

Categories: All Recent Posts, Online Business, SEO, Work From Home

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Will Facebook Be the Biggest News Source on the Web?

I have a question for you. Where do you get the majority of your online news? Is it from a feed reader? Is it from Twitter? Is it from Google News? Yahoo News? Do you spend your time simply checking specific news publications? There is talk that Facebook could become the number one place online for people to get their news.

Here’s one for discussion. Facebook users can set up a news list, which will aggregate stories from different news sources who publish their stories to their Facebook pages. All a user has to do is be a fan of that page. Would this be any different than other news aggregators linking to stories? If a news source is willingly putting up a Facebook page with its stories, wouldn’t that be the exact opposite of the argument against aggregators using content? Facebook serves its own ads too. Both the Wall Street Journal and the Associated Press have Facebook pages (hopefully they don’t mind me linking to them).

Wall Street Journal Facebook Page

Associated Press Facebook Page

Sure, these publications have control over just what content actually appears on these pages. It’s a bit different than Google or another news aggregator simply crawling the content, but how different is it really? The publications also have the power to block the aggregators. Is there a double standard?

Regardless of that debate, users are increasingly flocking to Facebook to get their news (news is also one of the most popular reasons for using Twitter by the way). The reason Facebook could be the biggest news source is that it has a massive user base – way bigger than Twitter’s, and for all intents and purposes, it operates the same way when it comes to news (albeit, with room for more text in each update).

According to research from competitive intelligence agency Experian Hiwise, 3.52% of upstream visits to News and Media websites came from Facebook last week (that’s compared to 1.39% from Google News.

Hitwise - Facebook News

“Facebook was the #4 source of visits to News and Media sites last week, after Google, Yahoo! and msn. News and Media is the #11 downstream industry after Facebook, receiving 3.69% of the social networking site’s traffic,” says Experian Hitwise’s Heather Hopkins. “To offer a comparison, 6% of downstream traffic from Facebook went to Shopping and Classifieds last week and 6% to Business and Finance and 15% went to Entertainment websites (YouTube in particular).”

“Facebook could be a major disruptor to the News and Media category,” she adds. “And with the Wall Street Journal already publishing content to Facebook, perhaps the social network can avoid the run-ins that Google has suffered recently with Rupert Murdoch.”

Lately Facebook has been encouraging users to set up news lists. They want to be your news source. “You can even create a ‘News’ list to filter news-oriented Pages into one view on your News Feed,” noted Facebook’s Malorie Lucich on the company blog. “Simply add relevant Pages to the list, just as you would with a friends list. The next time you sign on to Facebook, you can click the ‘News’ filter to see stories from all of the news outlets of which you’ve become a fan.”

News list on Facebook

“In addition to reading news on Facebook, you can share news with your friends on external sites with Facebook Connect,” says Lurich. “Outlets like The Huffington Post, The Washington Post, USA Today and countless blogs have become more social by adding Facebook Connect to their websites and iPhone applications. You can sign in with your Facebook login to see what articles your friends are reading and comment on articles with your authentic identity.”

Facebook has a huge advantage for being the go-to place for news. Everybody is already there, and they’re spending more and more time there checking their feeds, messing with apps, sharing their own updates, etc. If their news-news (Facebook refers to highlights from friend updates as the “news feed”) is right in their feed, they’re going to see articles frequently and get their news there almost inadvertently at times. Plus, if they set up an actual news list like Facebook wants them to, it’s only a click away, and suddenly the average user gets to enjoy the same kind of functionality that users of RSS feed readers have been enjoying for years (they never quite made it to the mainstream did they?).

Do you use Facebook to get news? Can you see it becoming the most widely used platform for online news?

 Will Facebook Be the Biggest News Source on the Web?

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Posted by R.W. Casandra    Date: Friday, February 5, 2010

Categories: All Recent Posts, Online Business, SEO, Work From Home

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