Posts Tagged ‘Video’

Local Video Display Ads On the Rise

Online video advertising platform Mixpo is sharing some stats regarding the growth of local video and interactive display ads.

“Year-over-year, Mixpo has seen, primarily, local TV advertisers, extend their broadcast strategy and campaigns to the Web by more than 300 percent,” a Mixpo spokesperson tells WebProNews. During that time, according to Mixpo, over 1.2 million minutes of video display advertising have been watched. That translates to over two years of 24/7 non-stop TV viewing.

In addition, over a third of these user-initiated views have resulted in additional clicks and interactions. Really these types of ads cater to more than just the click though.

Video Display Ad on One of Our Own Sites

“Pre-roll ads are not the right solution for local advertising.  They’re expensive and have limited availability, interactivity and targeting, to drive effective local promotion. Video display ads are more affordable, can be targeted to the right customer, and allow viewers to interact as they wish, rather than being forced to watch an ad,” said Mixpo President and CEO Anupam Gupta. “This new ad unit – takes the static banner to the next level with higher engagement and local response.”

“We are seeing a trend unfolding and that is an extension of local TV advertising strategies to the Web, with the benefits of measurement and interactivity,” Gupta added. “Advertisers have already spent tens of thousands of dollars to produce high quality TV creative. Leveraging that is the easiest way to take advantage of online video advertising.”

Last week Mixpo and the National Cable Communications, which is comprised of major cable companies Comcast, Cox, and Time Warner, launched an initiative to let cable advertisers extend their TV commercials to the web. These are treated as banner ads, rather than pre/post roll.

Yahoo Messenger Goes Video with New Version

Yahoo Messenger Version 10 is now available in beta. New features include enhanced video calling, courtesy of GIPS, friend updates from Yahoo, Flickr, Twitter, and others through the new updates view, and improved language support.

GIPS has provided the underlying voice technology for Yahoo Messenger for the last three years. Now GIPS is providing its VideoEngine to add the video element to the messenger.

“With the launch of Yahoo! Messenger 10, we’re allowing people to instantly communicate with friends and family around the world through new interactive and social features like video calls,” says Dave Merriwether, senior director of Yahoo! Messenger. “The GIPS VideoEngine enables us to provide the Yahoo! Messenger community with the best video experience possible. Now people can enjoy full-screen, face-to-face chats with friends and family at no cost, in the familiar Yahoo! Messenger environment.”

“Yahoo! Messenger is the leading communication platform that provides people with the greatest choice to stay connected to one another through text IM, PC-based calling, mobile text messaging and now video calling,” says Emerick Woods, GIPS’ CEO. “”We’re proud to work with Yahoo! to deliver a truly differentiated high quality video experience for the hundreds of millions of people on Yahoo! Messenger around the world.”

On a semi-related note, Google just recently launched a new voice/video chat application for the iGoogle homepage. You can read more about that here.

YouTube Reaches Out With Revenue-Sharing Program

YouTube’s Partner Program has, as a general rule, allowed in only content creators who produce original and heavily viewed clips on a consistent basis.  This was a smart and safe approach.  But it’s an approach that also excluded a lot of very popular one-off videos, and YouTube’s now seeking to correct the problem.

A post on the YouTube Biz Blog announced this afternoon, “[W]e’re extending the YouTube Partnership Program to include individual popular videos on our site.  Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it.”

This move makes sense for several reasons.  First, you have to consider how content creators will react.  The ones who are contacted by YouTube will no doubt be thrilled to receive money.  The ones who aren’t will at least know that the possibility exists, and may make more and better videos as a result.  That, in turn, should benefit the average YouTube user.

Then there’s the corporate perspective.  Google has been trying to monetize YouTube for years, and by extending the Partner Program, should be able to sell more ads and bring the site closer to profitability.

Anyway, here’s one last detail that’s both a drawback and a hint at the next step: the YouTube Biz Blog post stated, “For now individual video partnerships are available only in the United States, but we hope to roll these out internationally soon.”

Google on Online Ads Boosting Offline Sales

Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).

“Online To Store research is transforming retail today based on the ability to test digital marketing during a specified period of time and measure exactly what happens to sales not only online through eCommerce, but possibly more importantly- in-store in the test markets,” says Jay Bowden of the Google Retail Team. “Test and control has never led to greater clarity of online efficacy.”

“This is the Holy Grail of advertising and marketing funding if you think about it,” he adds. “You have read on this blog before about Google partnering with Retailers to learn exactly what a dollar spent online can do for in-store sales, well now a number of the tests have been completed and the results are in! Online advertising drives in-store sales!”

The other post from Google looks at a recent study from comScore, which shows that online advertising is on par with television advertising in growing retail sales of consumer packaged goods brands. Over 12 weeks, online ad campaigns with an average reach of 40% of their target segment successfully grew retail sales of the advertised brands by an average of 9%. It was only 8% for tv ad campaigns over 12 months.

“In 2008, Google commissioned a study with Harris Interactive among three CPG brands to compare the brand building effectiveness between traditional TV and online platforms,” says Google on the CPG Blog. “Effectiveness was equated to impact and engagement.”

“Identical traditional TV ads were shown on three distinct platforms: 1) on TV, 2) on a computer screen replicating a YouTube video environment, and on a computer screen replicating a click-to-play video embedded in content,” Google explains. “The Harris Interactive results showed that :30 commercials on YouTube and embedded video ads performed at parity with TV. All three were on par with the ability to communicate key messages about the brand, strengthen likeability, and drive purchase intent.”

The research discussed above is positive news for online advertising in general. In fact, it makes helps make the case for unification of offline and online advertising efforts.

Pixars Cars 2 Quick Funny Video

If you  love Pixars Cars, then I suggest watching the video below.  Any Automotive buff will enjoy it. Cars 2 is currently in the works, but you don’t have to wait until 2011 for a fix.  I suggest you find six minutes and thirty seconds to watch the video below and, you have to enjoy it.

Amazing World Stats Video

Check out the video. Did You Know? 3.0 (Official Video) -2009 Edition United States, China, Japan, India Comparison and Stats plus much more….

If you are having a problem veiwing here is Direct Link http://www.youtube.com/watch?v=PHmwZ96_Gos